Significant Change Takes Lots Of Communication and Time

leadership

I spent the majority of my day with the CEO and COO of a privately held business that has grown to well over $100 million in revenue with a market that could afford them tremendous growth beyond that point. The business has a very successful past but as is the case with many fast growing businesses, they sometimes get there in spite of themselves. In fact, these two leaders have been placed in the business within the past year because many of the weaknesses that did not surface in an easier growth period are now becoming much too visible. It is a story that is much too familiar to me given my own business assignments. The multitude of challenges that face them include better strategic planning, stronger customer service focus, additional technology and most importantly significant leadership changes in the two levels below them. We talked at length about the various personnel issues, the structure (too many layers) in the organization and their market needs. What I want to share with all of you is the most important aspect of how to get started with all this change and have it succeed.

As I know you have figured out from the tittle of this blog, I spent most of my time talking about the need to SELL the changes that they knew needed to happen. It was clear that they have some really good people and some people who simply do not belong in leadership roles in the future of the business. With that said, it is also very clear that because of lack of progressive leadership they also have an organization that has little communication from the top to the bottom. So, while I suspect many in the organization want change, change is still hard when you are changing things dramatically. Therefore, we talked about the need to drive strong communication that is frequent, transparent and structured such that the organization not only senses that things are going to be different but is being sold on how different it will be from the top and through all layers of the business.

You see like it or not, change takes time to successfully implement and communication to create buy-in versus fear for the road ahead. I agree and have always acted quickly to change the leadership that had to be changed to facilitate the new future. However, I also spent more time on communication prior to the changes and continued with significant ongoing communication post changes to drive longer term buy-in and success. The stronger the constant focus on communication the stronger the odds of success with major change!

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